2026 ETF Industry Outlook: 5 Trends Driving Growth & Innovation

Published on January 5, 2026

To help our clients and the marketplace navigate this evolving landscape, in the following sections, we’ve identified five key ETF industry themes to watch in 2026. These areas reflect the ongoing growth, innovation, and strategic shifts shaping the ETF industry, and they will be critical in understanding where opportunities and challenges lie in the year ahead.