T. Rowe Price Crosses $25 Billion: A New Chapter for an Active Powerhouse

Published on May 11, 2026

In my former life as a mutual fund analyst, T. Rowe Price was always a staple of my research. Back then, the focus was on their fundamentally focused active mutual fund lineup. However, in the last 15 years, the investment world — and my own research focus — has moved toward ETFs. I watched with strong interest as this Baltimore-based firm brought its active management expertise into the ETF world in 2020.