Focused on the Future: Why Advisors Are Rethinking Marketing for AI Search

Published on May 20, 2026

FMG’s Susan Theder and Samantha Russell break down AEO, SEO and how advisors can adapt their marketing for AI-driven search.

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AI-Driven ETF Close to Hitting $100M in Just 3 Months

May 20, 2026
The rapid deployment of artificial intelligence (AI) is evident; 99% of CEOs say their companies are investing in the technology. Apparently, AI is also quick at garnering assets. Launched less than three months ago, the Pictet AI Enhanced US Equity ETF (PQUS) is already approaching the $100 million mark in assets under management (AUM).

Margin Debt Up 6.8% in April to a Record High

May 20, 2026
Margin debt rose for the first time in three months to a record high in April, coming in at $1.30 trillion. This marked a 6.8% increase from March and a 53.3% rise compared to the previous year.