AI Washing and the Advisor Shortage: Why Getting Technology Decisions Right Has Never Mattered More

Published on July 1, 2026

When a firm purchases an AI tool that does not perform as marketed, three things happen. The firm fails to achieve the productivity gains it budgeted for. It loses 12 to 18 months of internal political capital on a failed rollout. And the next, genuine AI initiative becomes harder to champion because the staff who participated in the failed rollout now associate AI with disappointment rather than productivity.

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