Covered Call ETFs 2.0: Smarter Income, Better Outcomes

Published on July 31, 2026

Following historic inflows, momentum in the covered call ETF market continues unabated. Yet first-generation buy-write products were often viewed somewhat narrowly as high-yield income vehicles built on sacrificing equity upside for immediate cash flow. While early strategies proved the massive appetite for yield, they also exposed key advisor pain points — from steep NAV erosion in bull markets to tax-inefficient distributions.

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