
Are PEPs a Fad, Niche or Mainstream?
Published on August 3, 2026
Despite rapid growth to an estimated $30 billion to $40 billion, PEPs face headwinds including advisor reluctance, control concerns and conflicts that may limit adoption.

Despite rapid growth to an estimated $30 billion to $40 billion, PEPs face headwinds including advisor reluctance, control concerns and conflicts that may limit adoption.