Under the Hood: Why Value ETFs Are Not Created Equal

Published on September 14, 2026

Many market participants have highlighted how value investing is back as the equity market rally broadened out beyond high-flying growth names. However, taking an index-based approach to the value style requires looking under the hood. Not all value ETFs are created equally.

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The Many Signs of Madness in Markets

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Market madness has never been hard to diagnose. It’s almost two centuries since Charles Mackay published Extraordinary Popular Delusions and the Madness of Crowds. Benjamin Graham pioneered value investing in the 1930s by inviting everyone to think of “Mr. Market” as a manic-depressive who makes mistakes that can be exploited.

2026 Wealthies: Rising Stars of the Year

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